On Christmas Eve, Santa Claus in the flesh visits the homes of most families with children, bringing joy to their Christmas, asking the children about their year and any good deeds they had done, bringing gifts and creating the special Christmas spirit through his own physical presence. This is the climax of the Finnish Santa Claus tradition.
The Santa Claus tradition is mainly maintained by parents, who tell their young children about Santa Claus, but the media also talks about Christmas traditions and Santa Claus. The public service media company, Yleisradio i.e. the Finnish Broadcasting Company, has dedicated its morning on Christmas Eve to a programme where people can contact Santa Claus.
Children can call the ‘Santa Claus’ hotline’ by phone on the morning of Christmas Eve and talk to Santa Claus in person. People can also send in Christmas greetings to the programme by email and online, and these messages are read out in the programme.
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